GM — CARBRAVO // e-commerce, web, direct mail
CarBravo
& Barbie
Leading up to the Barbie movie's big release, Barbie mania hit hard. So did the markups.
Luckily, CarBravo's in the business of helping people find Certified Pre-Owned vehicles at reasonable prices. So we gave Barbie's most iconic ride the same treatment and resold pre-owned Barbie Dream Cars at refreshingly reasonable prices.
Results?
Sold-out Barbie inventory // 12X more views of people-sized cars on CarBravo.com // $2.3M in real-car sales // Our best sales month ever
2024 Cannes Lions Winner // Bronze
2024 D&AD Winner // Wood Pencil
2025 The Drum Awards Winner (2 total) // Grand Prix Winner // Gold: Digital Commerce
2025 Effie Awards Winner (3 total) // 1 Silver: Commerce // 2X Bronze: Auto & Current Events
2024 New York Festivals Winner // Silver
2024 Cresta Awards Winner // Silver
2025 D Show Winner (5 total) // Black: Best of Branded Entertainment // 4X Silver: Digital, Creative Use of Media, Low Budget, Integrated
2024 Ad Age Global Automotive Marketing Awards: Best National Sales Event Campaign
Case Study Video
We gave Used Barbie Dream Cars the full CarBravo treatment, recreating the real shopping experience down to the search results, filters and vehicle details
Just, you know, considerably smaller.