NAVY FEDERAL CREDIT UNION // video, digital, web, social, radio
Navy Federal’s
hard-hitting DRTV
Our direct response campaigns needed to have measurable action across multiple marketing channels and feature consistent, persuasive messaging.
Additionally, each campaign’s unique concept needed to stand out, while still “feeling” like Navy Federal.
Trust is a big deal
Creative platform:
1. Who’s eligible for membership
2. Credit card product focus
Two unique messaging lanes:
ELIGIBILITY
PRODUCT
At the 1-month mark:
Nearly 3.7K new members // 73% toward goal of 5K new members // CPA 16,291% cheaper than their prior agency
Results ?
What’s our M.O.?
We’re Member Owned.
Creative platform:
One messaging lane:
Prove that Navy Federal is more than just another financial institution.
Stay tuned …
Results ?
We don’t play favorites
Creative platform:
The Navy Federal cashRewards Credit Card gives members uncomplicated 2% cash back on everything.
One messaging lane:
Stay tuned …
Results ?