GENERAL MILLS — ANNIE’S // web, editorial, social
Annie’s site work
“Bring more people to Annies.com.”
Which we did. And then some.
Our creative team of just four people built two new site hubs from scratch, filled with original articles, activities and educational lessons that transformed Annie’s website from a product-focused site to a playful destination.
Results?
Increased site traffic by 51% // Caught the eye The Honest Company — Jessica Alba’s brand — who reached out for partnership opportunities
our content also …
Inspired a Real Housewife to "hop" into our DMs (scroll down for a peek)
Annie’s Playground
From pollinator word searches, to puzzling bunny brain teasers, we created over a dozen activities for kids of all ages to enjoy.
Pick one activity, or choose to play them all. Most importantly, just have fun!
Learn more about some of our pollinating pals with this playful word hide and seek.
Color each new friend in this fun-filled sheet our pals at Honest helped us make!
Count the Bees & Bunnies
Valentine’s Day Cards
Show those special someones just how much they mean to you with our heartfelt cards.
Pollinator Word Search
Playful Snacktivities
The Learning Burrow
Our inspirational articles layered playful visuals with educational information and fantastically fun facts to help keep kids and their parents entertained.
Let’s Save the Earth
We’ve gathered some tips to help you and your little one learn more about protecting our planet.
Helpful insights for teaching little ones how much fun growing some goodness of their own at home can be.
Beeing there for the Bees
The Xerces Society helped us create an easy guide for growing your own bee garden at home.
Gardening with Kids
