CLEVELAND CLINIC#MaskUp
COVID cases were on the rise…again
Also on the rise at the end of 2020? Pandemic fatigue.
What started as a small ‘Wear Your Mask’ initiative for Cleveland Clinic, grew to a movement with more than 120 hospital partners and an audience nationwide.
That’s 120+ hospitals who put aside competitive differences to stand together as a united front and remind the public that wearing a mask isn’t a matter of politics, preference or personality — it’s about science. And science has proven wearing a mask helps slow the spread of COVID. Period.
#MaskUp
kicked off with
simultaneous
full-page ads in:
Microsite
The microsite included our #MaskUp call to action as well as additional scientifically proven ways to help stop the spread of COVID-19.
Social toolkit
We developed a #MaskUp toolkit to give each hospital the ability to customize and share assets using their own media, personal websites and social channels.
Our toolkit also included a shareable video our partners could personalize and post on their own channels.
Video content
