CLEVELAND CLINICBig 10 social
Nobody comes to college football social for a wellness lecture.
So we made Cleveland Clinic look right at home in the feed — borrowing the look and feel fans already expect, then sneaking in the healthy stuff while no one was looking.
Football fans love showcasing homemade signs in support of their own team, or make a mockery of the other. We took part in the fun by re-creating signs we’ve all seen before, and having Cleveland Clinic respond with playful, care-first messaging.
Signs of Care
Nothing says college football more than a school’s marching band hyping up their fans. Our marching band? We’re here to hype Cleveland Clinic’s world class care.