Have you heard of
Cleveland Clinic?
Despite being the #1 Heart Care in the nation and the #2 hospital in the world — Cleveland Clinic had an awareness problem.
Their primary objective: for 60% of individuals in the U.S. to be able to say “I have heard of Cleveland Clinic.”
Results?
Within the first year awareness climbed to 69% — a 20% lift from the start of our campaign.
For Every Care
In The World
We developed a campaign built to make an impression on the right people, with the right content, in the right context.
Like sharing how fashion designer Diane von Furstenberg helped create our hospital gowns — in Vogue, during New York Fashion Week.
Or telling sports fans on ESPN how we helped Cavs forward Jeff Green rebound from his injuries.